FemLINKPACIFIC is countering gender stereotypes through a range media initiatives particularly to promote the important role of women in decision-making, focusing on local governance systems and development processes. We also support women’s use of media for their own empowerment and for the development of their communities.

“Our media initiatives provide women with the freedom, safe space and independence to produce programmes as a way of representing their voice; Women are recognized as advocates in their community. When we broadcast with FemTALK 89FM women join us from beyond the 10km transmission radius claiming their space on the airwaves to participate actively, to be informed and to speak out!”

Our work is directly linked to the principles of democratisation and communication rights, including promoting the principles of diversity, inclusivity and access to communication in our societies – extending through to various spaces such as community decision making spaces, local government and national political discussions.

FemLINKPACIFIC uses a combined approach of action learning, public outreach, and network strengthening and policy advocacy strategies on gender and communication issues, including at national, regional and global levels.

We organise consultations and training for women leaders, community media volunteers and personnel and CSOS, in order to enhance communication activism in our region.

We publish a range of resource materials, supporting women’s networking, media monitoring and research.

FemLINKPACIFIC convenes a regional feminist media network, enabling and supporting correspondents in partner organisations in Bougainville (PNG), Solomon Islands and Tonga to produce regular content reflecting priorities based on GPPAC Pacific and CSO network activities.

Our work includes a substantive leadership role for young women as content producers and correspondents and ensuring a 30% representation of young women in network activities.

Additionally, of the work that FemLINKPACIFIC does is constantly reflected on. We consider every opportunity or interaction, from the mat to the highest level of decision making, a learning opportunity for ourselves, the women and other network partners we work to empower and those we continue to engage and work with.

 Programme Outcomes

a. Women have increased knowledge and are now openly sharing their peace, human  security and development priorities and are actively involved in the media and policy activities addressing the need for and how to prevent and address inequalities;

b.  Communities are informed and engaged through the media initiatives and contribute to the prevention strategies to enhance personal security measure for women and girls;

c.   Women at the community level are able to access the space and have access to relevant peace, human security and development information and their knowledge is enhanced. They then are able to effectively communicate their priorities to decision makers (village level, local government, provincial departments and national level) and influence decisions that may have a negative effect/impact on them as women;

d.  An increased number of women’s stories on Peace, Human Security and Development and women in decision making documented to create greater visibility of the status of rural women in Fiji society through community and mainstream media.

Programme Strategy

To strengthen and advance equality between women and men, particularly in the context of peacebuilding using a preventive action approach and the promotion of a human security framework, with specific emphasis on enhancing civil society oversight in national security policy discussions and priority-setting in national budgets 

·    Countering gender stereotypes through a range media initiatives particularly to promote the important role of women in decision-making, focusing on local governance systems and development processes.

·   FemLINKPACIFIC will continue to support women’s use of media for their own empowerment and for the development of their communities.

·      We will continue to advocate for full and equal participation of women in public communication so that their multiple and complex interests, experiences and needs become part of the public policy agenda.

·  Our work is rooted in an understanding that gender inequalities in participation in and access to media limit the potential of the media to become inclusive, democratic spaces. Biases, stereotyping and unbalanced reporting perpetuate  gender stereotypes and from a women’s rights’ perspective, normalize and further entrench unequal gender power relations which are at the root of discriminatory attitudes and practices that disadvantage women in particular.

·  Our work is directly linked to the principles of democratisation and communication rights, including promoting the principles of diversity, inclusivity and access to communication in our societies.

·  FemLINKPACIFIC’s field documentation is the basis for its research-based policy advocacy and we will continue to highlight  evidence drawn from our regional and rural community media network to promote recommendations to governments, including local government  and  other relevant development agencies, on ways in which they can implement  gender equality programmes and practices into all policy areas (often referred to as "gender mainstreaming")

·     In addition to expanding our community radio network, FemLINKPACIFIC will seek innovative methods using  a broad range of ICTS, to make women visible, enabling them to better  communicate as  stakeholders to a wide audience via the  Internet including FemVIDS, programmes on our You Tube channel and community radio simulcasts.

 

·   FemLINKPACIFIC will also strengthen our focus of work on issues relating to environmental security through to our Women’s Weather Watch campaign as well as continuing to highlight community concerns and promoting women’s participation and a conflict prevention approach in natural resource management

Theory of Change

 

·   If CSOs active in conflict prevention and peacebuilding join forces through a strong regional and global networks, this will increase the capacity of civil society to contribute effectively to preventing violent conflicts.

·  If the linkages and collaboration can be improved between civil society network and the United Nations,Regional Inter-governamental Oraganisations (RIGOs) and state actors a shift from the reaction to prevention is possible.

·  Regional Level: If institutional structures can be mobilized to collaborate with the civil society counterparts, they can build joint regional security mechanisms. 

· National Level: If CSOs systematically engage with the state actors on conflict prevention issues, states will invest in prevention within their countries and regions , and will advocate for the regional and international organisations to do the same.

·  Local Level: If a critical mass of citizens campaign for the conflict prevention and peacebuilding, supported by the media, this will build the constituency for a culture of prevention and strengthen the voice of CSOs.

Activities Descriptions:

 

FemLINKPACIFIC uses a combined approach of action learning, public outreach, and network strengthening and policy advocacy strategies on gender and communication issues, including advocacy at national, regional and global levels.

We organise consultations and training for women leaders, community media volunteers and personnel and CSOS, in order to enhance communication activism in our region.

We publish a range of resource materials, supporting women’s networking, media monitoring and research.

FemLINKPACIFIC works with a range of networks of individuals and organisations concerned with gender and communication issues and peacebuilding including the Global Partnership for the Prevention of Armed Conflict (GPPAC), the World Association of Christian Communications (WACC) and the World Association of Community Radio Broadcasters (AMARC) as well as the Post 2015 Women’s Coalition and the Global Network of Women Peacebuilders.

Our regional partner organisations include Vois Blong Mere Solomons, Winds of Change – Initiatives of Change (Solomon Islands), Peace Foundation Melanesia, Leitana Nehan Women’s Development Agency (Papua New Guinea), Ma’afafine moe Famili and the Talitha Project (Tonga). We also work in collaboration with the Pacific Conference of Churches, PSAAG and the International Campaign for the Abolition of Nuclear Weapons.

In Fiji we work through our rural women’s community media network with convenors and correspondents linking leaders from a range of clubs through community radio programme productions and hosting monthly network meetings. We are a co-convenor of the Fiji Women’s Forum and a member of the NGO Coalition on Human Rights and the Rethinking Democracy Network.

Monitoring and Evaluation:

 

FemLINKPACIFIC utilises Outcome Mapping which does not talk about attribution, but about contribution.  By using Outcome Mapping, a programme is not claiming the achievement of impacts, but the focus is rather on its contributions to outcomes. These outcomes, in turn, enhance the possibility of achieving impacts — but the relationship is not necessarily a direct one of cause and effect. Furthermore, focusing assessment on long-term impacts does not necessarily provide the kind of information and feedback that programs require to improve their performance. For these reasons, Outcome Mapping focuses on outcomes instead of impact, while recognizing the importance of impact as the ultimate goal toward which programmes work.

In addition to the availability of programme reports FemLINKPACIFIC will be utilizing the Most Significant Change methodology every month, which will enable regional and rural convenors to communicate the changes and challenges associated with our work.